The Google Shopping Feed Addon V4 for OpenCart enables easy synchronisation of your OpenCart store's products with Google Shopping. This feed generator makes product listing to Google simple for merchants, as it will allow them to reach a larger audience and gain more visibility on Google Shopping. Here is in-depth detail of its features and benefits:

Features of Google Shopping Feed Addon V4

1. Automatic Feed Generation:
   • The addon generates a feed of your store's products in a format compatible with Google Merchant Center. This eliminates the need to create the feed manually, saving significant time.
   • It can update automatically at set intervals, ensuring that your product data on Google Shopping is always up-to-date with changes in your OpenCart store.
2. Customisable Feed Options:
   • Merchants can select the products to be featured or even categories or filters to be included in the feed. This ensures that only the most relevant products are found on Google Shopping.
   • Advanced filtering options allow to remove out-of-stock products, specific categories, or specific manufacturers.
3. Product Attribute Mapping:
   • Google Shopping requires certain attributes for products to be indexed in Google Shopping.This addon allows you to map OpenCart product attributes to Google attributes, such as colour, size, brand, GTIN, MPN, and many more. 
   • If the products are missing required attributes, the addon guides you on how to fill those gaps.
4. Multi-Language & Multi-Currency Support:
   • It supports multilingual and multicurrency functions that are important for international business operators. It has the functionality to create a different feed for different regions where one can set up the option for different languages and currencies.
   • Enables linking multiple Google Merchant accounts if necessary for different countries. 
5. Category Mapping:
   • Connects your OpenCart categories to Google's predefined categories, which is necessary for most product listings. 
   • Google product categories are very specific. And, through correct mapping, relevance for products increases in search results.
6. Shipping & Tax Configuration:
   • Lets you configure shipping and tax information right within the addon, something Google requires for certain kinds of products. 
   • The addon lets you add tax rates as well as shipping methods by destination, giving users cost estimations transparently.
7. Real-Time Error Notifications & Reporting:
   • It gives real-time error notifications of issues with your product feed so that you can immediately correct the errors. 
   • Product listing reports, error messages, and warnings are reported to ensure all products are properly listed on Google.
8. Bulk Product Updates:
   • Enables merchants to make bulk updates to their products, saving time on data entry. 
   • Perfect for those stores that have a vast catalogue, as it allows the editing of attributes for more than one product at the same time. 
9. Dynamic Remarketing Tags:
   • Adds dynamic remarketing tags to product pages, which allows Google to target previous visitors with relevant ads based on the products they viewed.
   • Improves ad relevance and helps bring back visitors who didn’t complete their purchase.
10. Scheduled Feed Uploads:
    • Supports scheduled feed uploads to Google Merchant Center, allowing you to set specific times for feed generation and submission.
    • Assures to keep your presence on Google Shopping updated and consistent automatically, thus eliminating the need for intervention by you.

Benefits of Google Shopping Feed Addon V4

1. Enhanced Product Visibility:
   • Adding your products to Google Shopping will expose your store to new customers who would not have otherwise found your store. 
2. Improved Sales Conversions:
   • Google Shopping displays product data like images, prices, and ratings right on the page of search, which increases customer confidence and therefore the rate of conversions. 
3. Automation of Complex Tasks:
   • The addon automates complex tasks such as feed generation, attribute mapping, and error reporting, reducing manual work and errors.
4. Higher Relevance and Ranking:
   • Proper mapping of categories and attributes aligns your products with relevant search terms, boosting your products' ranking on Google Shopping.
5. Increased Traffic from Google:
   • Google Shopping feeds provide direct access to Google Ads, which can boost store traffic through paid search ads that appear alongside organic results.
6. Better User Experience for International Customers:
   • The multi-language and multi-currency support enables international customers to view products in their language and currency, making the shopping experience better.
7. Optimised Advertising:
   • The dynamic remarketing tags of the addon facilitate targeted advertising, which allows you to retarget customers who left without purchasing, improving ROI on ad spend. 
8. Compliance with Google’s Requirements:
   • This will minimise your chance of having an account suspended while keeping your listings active and appearing in Google Shopping results. 
9. Scalability for Large Catalogs:
   • Bulk product updates, scheduled feed uploads, and others help the addon scale along with your business as your product catalogue grows. 
10. Seamless Integration with Google Merchant Center:
    • Smooth integration with Google Merchant Centre will minimise compatibility issues and even allow real-time feed updates.