The Customer Chasing Email Addon for CS Cart  is a very effective addon that targets online store owners and lowers cart abandonment rates with proper customer engagement through automated follow-ups and personalised emails. They help in regaining the chance of sales by reaching the customers who have deserted cart items through carefully timed reminder emails that will be customized. The primary functionalities and benefits of this addon are discussed below: 

Key Features

Automated Cart Recovery Emails:

• This addon sends a series of automated emails to customers who abandoned their shopping carts. The follow-ups can be multiple, and each is customisable in terms of both timing and content to encourage cart recovery. The follow-up emails will self-cancel once the customer makes his or her purchase.

Customizable Email Templates and Content:

• Store owner can create templates, language variables, and placeholders for emails. Every email seems personalised and relevant. Owner can add product images, request reviews, and special offers or discounts based on the cart contents. 

Promo Code Integration:

• Having reminder emails, the promo codes can now be forwarded to the customers  to come back and make purchase. Various codes or offers can now be set for each email in a sequence, thus adding flexibility in promoting the product. 

Enhanced Cart Restoration:

• When a customer clicks on a link sent through email, the addon restores all the items saved in their cart even when accessed from another browser or device.Therefore, this is how an experience is created for customers who have left their carts on one device but would want to complete their purchase on another. 
  

Behavior-Driven Personalization:

• The addon allows for behaviour-based targeting by sending notifications related to wishlist items, previously viewed products, or accounts with no recent order activity. It also segments audiences by grouping customers based on their purchase behaviour, viewed products, or inactivity, tailoring messages that are more likely to resonate with each group.
  

Additional Notifications for Customer Engagement:

• Beyond cart recovery, the addon supports various customer engagement notifications such as welcome messages for new sign-ups, birthday greetings, first purchase thank-yous, and post-purchase review requests. These notifications help build long-term relationships with customers. 
  

Comprehensive Analytics and Tracking:

• With respect to metrics, it tracks things like email open rates, cart recovery rates, site visits from email links, and promo code usage. Plus, detailed statistics for each of the notification types enable optimisation according to actual performance data from the store owners. 

CRON Job Automation:

• The addon's automation runs through cron jobs, allowing store owners to set a schedule for email sending that minimizes manual work.This ensures that the e-mails sent time based on a customer's behaviour, thus showing high recovery rates. 

Multi-Channel Engagement with SMS:

• For retailers looking to interact with customers across different channels, the addon can push reminders through SMS about abandoned carts. This feature is a second layer of customer re-engagement since SMS reminders tend to have higher open rates and quicker responses than emails.

Seamless Integration with CS-Cart and Compatible Themes:

• The addon integrates easily with popular CS-Cart themes, making it visually consistent with the store’s design. It also supports multi-currency and multi-language setup, so that reminders go to the customers in their preferred currency and language.

Benefits

• Increased Conversion Rates:This is increasing conversion rates because the store is aiming to recover most of that lost sales through the reengagement of targeted abandoned cart offers. 
• Customer Retention: The addon encourages loyalty and repeat purchases as birthdays, reviews, and post-purchase interactions are notified. 
• Efficiency and Scalability: Automation of CRON jobs and customisable notifications reduce the number of manual interventions, thus making the addon efficient for any-sized store. 

The Customer Chasing Email Addon is ideal for CS-Cart store owners seeking a robust tool to automate customer engagement, reduce cart abandonment, and increase conversion rates through targeted and personalized follow-up campaigns