B2B2C eCommerce system

What is B2B2C e-commerce?

The business to business to consumer e-commerce model can be viewed as a combined forces approach by businesses with the ultimate goal of reaching and interacting with new markets and customers. This can be achieved through blogs, websites or portals connecting to e-commerce sites. With this method, the primary supplier pays the affiliate business for the users, leads or sales generated through their channels. The end result for the consumer is access to relevant products, while the producer increases their customer base without rattling any cages with their distributors.

By developing their own e-commerce store, they reduce the role of the middleman and take on the creative responsibility to drive sales through their own site.

What Make B2B2C eCommerce Work:-

Integration

For some suppliers interacting with Alibaba and Amazon is a necessity, this does not mean they must forego the benefits of the B2B2C e-commerce marketplace, it just means their own store must be integrated with the other platforms. Manufacturers can ensure they receive their fair share of their place in the market, by harnessing a range of distribution channels.

One such channel is integrating with apps through SAP technology, allowing customers to put out tenders to third party suppliers or service providers. In order to gain access to the customer’s information, the third party must confirm the sale, which will place a real-time order to the manufacturer’s own store.

User Experience

It matters little who the end user is if they experience friction with an e-commerce platform they won’t convert into a sale. The software must be user-friendly and more important than ever before, mobile friendly. B2B2C e-commerce websites must deliver speed, 24/7 accessibility, and consistency across channels. Suggested similar product displays deliver relevant content to the consumer and allows upselling and cross-selling to boost sales and aid the sales team.

Challenges

The platform itself needs an intuitive and inter-connected lay-out, with products and services appropriately grouped. It should be a very personalized experience for the user, driven by the data the manufacturer now possesses. This gives rise to a responsibility to ensure that the system’s security is tried, tested and properly certified. Accessing a broader market brings with it practical issues that the software needs to be able to handle without impacting the user experience.

Features B2B Marketplace
Account on boarding
Different prices for different customers
Flexible checkout process.
Account on boarding
Different prices for different customers
Flexible checkout process.
Customization & target marketing
Quick Search
Quick order
Mobile responsiveness.
Email marketing
Multilingual websites
Mail order (and) telephone order(moto)
Analytics & reporting
Multiple users in a single account
Content management
Multiple currency
SEO
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Shipping
Free store upgrade On demand