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Marketplace SolutionsHow To Voice Optimize Your Website for 2021?
11/09/2021
Voice search started as a small concept but now it is one of the most important topics in the search industry. Every month there are one billion searches made by voice search. Voice search feature aims to keep user comforts because the top priority of search engines is users’ convenience. The process of optimizing your website for voice-related queries is known as voice search optimization. We’ll now talk about the strategies of voice search optimization.
What is voice search optimization?
Voice search optimization is the method of optimizing your pages to arrive in voice searches. Voice search optimization is the same as Search Engine Optimization in that content is generated for users and the information they seek. Searchers want fast and instant results, and Google understands this. The same applies to voice search as well, where direct answers are the preference.
Why is it important??
According to recent research, here are the reasons why the users are more interested in voice-activated feature in your website:
- It allows the user to do multitasking easily.
- It makes users' daily routine easier.
- It enables the user to do things faster than other devices.
Voice commands are a fabulous tool when you’re cooking and need to check a recipe but your hands are not clean. It’s also a modern hands-free method to get information while driving. Also, Everyone can ask the question without typing especially when they are using the mobile device.
How voice search works
Voice search answers the query by finding the online content which matches the query.
Voice search is very simple to use when you ask a question to Google, it does the following step to show you relevant answers:-
- Processing and reprinting human speech into text
- Analyzing the text to detect questions and commands
- Connecting to visible data sources such as search engines to find the relevant information
- Translating that information into a digestible format to fulfil the user’s purpose
Whenever human beings speak, little sound packets are known as “Phones” are generated from our voice, and they resemble a group of letters in words.
Only a few people type the way they speak, For example When you type something you type only in shorthand like “Nagpur Temperature”.
When you speak, you’re more likely to ask the complete question, “What’s the Temperature in Nagpur?”.
This guide holds true with voice search queries as well.
Optimizing for Voice Search:
To optimize the website for Voice search, you should implement the following methods in your website:-
- Include concise answers
- Create FAQ pages
- Use long-tail keywords
- Write content with natural language
- Rank in featured snippets with voice search optimization
- Optimizing for Specific Search Engines
- Ensure your website is fast, mobile-friendly, and secure
- Structured data
Include Concise Answers:
Google works on the tendency of showing 29 words answers to the query of voice search. Google home gave the answer with 28 words. Hence, your content must answer these types of questions with 30 words or less to appear in the result of voice search.
Create FAQ pages:
Using a Frequently Asked Question can help immensely in optimizing your website content and voice search optimization.
FAQ has many factors that can help in voice search optimization, the first one is that it provides concise answers to queries and next is that question keywords have increased due to voice search.
Keywords are being more specific due to voice search. People use more keywords like “What”, “Why”, “Where”,” when”, “How ” and “which” while doing voice search to find the information they need. FAQ pages have higher chances for ranking in thousands of voice search queries
Use Long-tail Keywords:
Long-tail keywords are longer and more specific keyword phrases that point the user question. These keywords provide more filtered results that can help to target the correct audiences in voice search.
Google picks up the concise answers to questions. It searches for keywords included in the user’s question search and looks for the best result it can find containing those keywords on your site’s content. It is the most important practice of voice search optimization.
Write content with natural language:
Today, semantic search outputs good old keyword-based search, you need to write content that voice assistants can understand.
Voice search has some set of rules which they follow while proceeding.
Write natural, conversational content since users use words they usually use in conversations when they voice search.
Rank in featured snippets with voice search optimization:
Your content should rank in recommended snippets so that voice assistants will pick them. Ranking on those will help your content be more noticeable to Google Home. This is a very good practice of SEO.
Ensure your website is fast, mobile-friendly, and secure
Page speed refers to the time needed for your page to load. This also checks whether or not your page will appear in voice search results. Imagine a person using voice search — they’re likely on the go and/or in a hurry. This goes for overall designs as well-Make sure that your website has proper Ux, user friendly and secure.
Structured data
Structured data is code added to HTML markup and used by search engines to better understand your site’s content. Structured data can help search engines crawl and read your content efficiently. With the schema, you can control the path to provide information about your brand. Structured data markup is an excellent possibility to help machines understand what your text or page is about. Thus it's easier for them to define the page's accordance to a given query.
Using the mentioned techniques you can optimize your website for voice search. Do let us know what you think about the blog!!
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