6 Types of E-commerce Business Model Trending Right Now

13/09/2021
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Different Types of E-commerce are:

  1. B2B: Business to Business
  2. B2C: Business to Customer
  3. C2B: Customer to Business
  4. C2C: Customer to Customer
  5. B2G: Business to Government
  6. C2G: Consumer to Government

I will give a brief about all these types for better understanding.

Business to Business (B2B):

In simple words, B2B means when a business provides products and services to another business in exchange of money, in this type of trade mainly wholesaler, producer and retailers are involved, though B2B e-commerce is a higher scale business there are certain drawbacks like

  • Limited Market
  • Less Control
  • Lengthy Decisions

Alibaba is the best example of a B2B e-commerce system.

Business to Customer (B2C):

In B2C retail aspect of e-commerce is used which means goods and services are sold directly to the end customer through digital means, in this customer can have a look on the detail information about the product or services before buying it, this model of business has taken the entire world by storm, once the order is placed the company delivers the product to customer in the agreed time span,

Some disadvantages of B2C are

  • Intense Competition
  • Limited Interaction
  • Infrastructure

The best example of B2C e-commerce is Amazon and Flipkart.

Customer to Business (C2B):

C2B is the complete opposite of B2C, while in the latter services are provided to customer by business, in C2B customer gets an opportunity to sell their expertise in the form of product or service to the business, platform like Fiverr, freelancer, etc where individuals can sell their services to the businesses in the form of logo design, graphic design, photography, analyst, etc.

Customer to Customer (C2C):

In this seller and buyer both are customer, one customer sells used products to other customers through the digital platform at agreed prices, the best example of this is OLX and Quickr.

In this, the e-commerce portal is owned by the third party

Disadvantages of C2C e-commerce are

  • Lack of quality control
  • No refund policy
  • Risk of payment frauds
  • Improper Shipping

Business to Government (B2G):

In this model, rather than doing traditional business, the government and businesses use central websites to do business with each other.

This type of e-commerce model is also known as public sector marketing, where businesses market product and services to multiple government levels. With the help of this platform, businesses can bid on government projects through tenders and application submission.

Consumer to Government (C2G):

Consumer to government or consumer to administration model enables consumers to give feedback or request information about public sectors from authorities or government administration.

For example, when you use government websites to pay the electricity bills or you make payment of various taxes, etc.

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