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06/01/2025
Creative Targeting for Advertisers: How AI Makes Ad Campaigns More Personalised?
Personalisation is a factor of growing importance in advertising, and in the fast-changing world of advertising, it has become a more significant factor in capturing consumer interest and inducing conversion. As mass marketing is being gradually phased out for more targeted approaches, AI-driven targeting is the new game that may allow advertisers to be as relevant, engaging, and...
03/01/2025
Using AI for Title Matching and Audience Insights in Streaming Platforms
The leaders in the world of streaming include Netflix, YouTube, and Disney+, controlling the world market in digital entertainment. With a mass library of available content, these services...
03/01/2025
The Role of Generative AI in Video and Audio Content Production
The world of content creation has never been more alive than now, and the tools the creators are exposed to have never been better. The most impactful among these groundbreaking technologies is...
01/01/2025
AI-Powered Ad Planning and Optimisation
The digital advertising landscape continues to change at an incredibly fast pace, with technologies continually reshaping how brands interact with consumers. Artificial intelligence is one of...
01/01/2025
Enhancing Viewer Engagement with AI-Powered Content Recommendations
The digital landscape of entertainment, streaming, social media, and news sites is engagement-driven . Today, with millions of hours of content at their fingertips, they have too many...
31/12/2024
Digital transformation in BFSI through the involvement of custom software solutions
The BFSI sector has gone through a deep transformation through digitalisation in the last few years. With changing customer expectations and the dynamic nature of the competitive...
31/12/2024
AI-Driven Content Creation: The Future of Media Production
Content creation is as relevant today as it has ever been in the fast-paced digital world. It could be social media, blogs, videos, podcasts, or even a campaign advertisement; the market for...
30/12/2024
Predicting Market Trends with AI for Smarter Investment Decisions
The difference between going into significant losses and making a profitable decision can be determined with the help of market trend forecasting in investing. The speed with which financial...
30/12/2024
Backend Automation in BFSI: Unlocking Efficiency with AI
Operational efficiency, cost reduction, and improvement in customer experience are critical factors in business success in today's fast-paced world of Banking, Financial Services, and Insurance...
30/12/2024
Leveraging AI for Cash Flow Forecasting in Financial Institutions
The important role of cash flow forecasting, of late, in the long-term stability and success of an institution in today's fast world of finance is undeniable. Cash flow is actually money...
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