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E-commerce Startup Failure: The 3 Biggest Reasons.

11/09/2021
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Starting an online store is very easy, all you have to do is get a domain name, select the appropriate web hosting service, look for an e-commerce platform that suits your needs, and that’s it. And you have your online store just like that.

But running your e-commerce store is the real challenge. Nowadays entrepreneurs are very passionate about owning an online shop, but the thing that they do not know is many factors should be kept into account while running an e-commerce store. Running an e-commerce store is no joke.

According to research, 12 out of 15 online stores shut down in the very first year of its starting.

Why eCommerce Startups Fail?

There are many factors because of which e-commerce stores fail. To avoid that everyone should be aware of the following:

Bad Website:

Your online store is the face of your business. Having a modern style website that is unique from the other competitors gives you a better push from the start. Another important aspect that you should be looking carefully at is the speed of your website. And we don’t need to emphasize how important it is to have a secure website because if your website is unsecured that will harm your business overall and it depends on what e-commerce platform you choose.

Many small businesses to cut costs opt for free e-commerce platforms without even considering how will this decision affect the future of their operations.

Businesses should opt for software that can handle everything related to your e-commerce website, Right from the design to payments, marketing performance, and most importantly security.

Poor Website Traffic:

Rather than blaming your product as the primary reason for less traffic and high bounce rates you should be looking at other problems like:

  • Unattractive design or content
  • Bad website performance due to slow speed
  • Wrong target market- question yourself are you selling to the right customer.

Don’t panic two ways can be used to increase the quality and quantity of traffic on your website, first is Google Adwords this is considered as the immediate solution for this type of problem but it is too costly, another way is using content to drive organic traffic to your website this solution is a bit slow but can deliver better results in the future.

So, what can you do? Start slowly with blogging and then go for paid advertisement if you want me to make another post for How to start blogging, let me know in the comment section down below.

No Patience:

Starting an e-commerce store does not give a guarantee of immediate revenue. It is not your ATM. Always remember with great efforts comes great returns, you need to be patient while handling an e-commerce business. Invest your time in checking the performance of your website, coming up with new marketing tactics, etc.

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