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E-commerce Guide: How to Remain Competitive in this Industry

11/09/2021
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In UFC (Ultimate Fighting Champion), there are various divisions according to weights to ensure that heavyweights don’t step in a ring with featherweights. This does not imply in the e-commerce industry, no matter what product or services you sell, which particular market you are in, how long you have been there, you are always forced to compete with them all.

It will never be an easy task to compete with giants like Amazon, Flipkart, and eBay, but that doesn’t mean that you can`t remain competitive in this industry.

To know what you can do to ensure that your website remains competitive read this full article.

Consider The 3 Ps

3 Ps (product, price, and placement) plays a very important role in the e-commerce industry which can never be overstated. If you want that your e-commerce store should remain competitive you must ensure that this technique is used properly. If you are not able to do so then you won`t be able to provide the level of service that your customers are expecting.

So, if you have made your mind to use this strategy in your operations to remain competitive, it is important that you: You should focus on branding your products so that they can appear unique and different from other products prevailing in the market. Your Pricing Policy should be accurate, which means that your product price should not be very high which will result in the loss of a portion of the customer base, it also should not be too low as it will exploit your market profit. When choosing a place for the placement of your product, the first thing that you should consider is its limitations.

Do Competitive Research:

Before starting your operations, the most important thing is to perform competitive research which will help you analyze the level of competition that you will be facing when your product will be launched in the market.

There are many competitive research tools available in the market Like Spyfu, Oberlo, etc.

You can use these tools to keep a check on your competitors website, their ranking keywords, by using a tool like Ubersuggest you can also see the technical errors that your competitors have on their website and you can make sure that you don’t repeat the same mistake.

Conclusion:

Starting an e-commerce store is not an easy task and it never had been in the past also, but with full preparation and right decision-making skills, anyone can start a successful e-commerce industry. Just use these techniques which we have discussed in this article and see the results yourself.

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