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The Simplest Ways to Make the Best of E-commerce Startups

13/09/2021
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Ecommerce startups may find themselves in an interesting position. As on one hand, they can easily implement any strategies since they don’t have any legacy issues to deal with, on the other hand, they also have to continuously improve their infrastructure with new technologies.

Here are some ways that will definitely help you to stand out

Marketing Automation: An e-commerce startup cannot just expect that the customer will come and buy their products because they are providing a good catalog of products,

A strong marketing effort is required to make e-commerce successful. With the help of marketing one can convert customers, upsell and generate repeat sales.

Marketing automation can be of huge help as following up on abandoned carts, sending newsletters to such a huge customer base is a very exhausting process, automation services can send customized offers through a push notification on mobile.

Personalize Experience: Some examples of personalized experience are providing customers with options like automatic change in currency and languages according to the customer's location, and sending notifications about the products customer have browsed recently.

New inventions that are being used for the development of machine learning are ushering hyper-personalized experience this can be seen in Amazon where customers are shown specific items related to their recently viewed products.

Predicting purchases based on trend and season will become possible due to machine learning.

Advance Analytics: There was a time when analytics meant just to track websites daily visit and duration of such visits, but now in eCommerce, advanced analytics is required where one can track traffic sources and collect information about every click, and then this information can be analyzed to understand customers behavior and gather useful insights,

Analytics can also be used to track team performance that is to track how fast order gets completed.

Fraud Protection: Fraud protection is the most importantaspect as customers are always worried about fraud activities which can also result in loss of customers so in order to avoid that 100% fraud protection is advisable.

Customer Support: Poor customer service is one of the biggest hurdles in online business,

Customer support usually means messaging systems, or email which allows interaction between customer and agents, but if the team is encountering with a large number of customers than it becomes a difficulty to respond immediately one of the ways is to enable a live chat to pop up just when a customer abandons a cart. This help to address any concerns customer may have in order to close the sale.

If you are looking to build an e-commerce store, checkout Arenasoftwares

as they provide the best e-commerce solutions.

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