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Unveiling the 4 Most Common Ecommerce Marketing Myths.

11/09/2021
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Have you ever come across any blog or article that explains how an online store is causing problems for brick and mortar stores?

Let me guess the answer is yes.

What if I say that is just another myth?

Internet is filled with a lot of marketing myths which are considered as gospel truth, and the internet is unaware of many realistic marketing facts, so it is very hard to tell which is a proven fact and which one is a myth.

Today we will reveal the truth about such myths and try to make you aware of real facts to counter those myths.

Let us get started.

Myth: Signup forms are irritating

Truth: This is one of the biggest myths roaming in the e-commerce arena as many salespeople believe that signup forms are irritating.

The reality is that the forms are not irritating, asking too much information which is not even related to the process is what irritates the prospects.

Research has reported that if you want higher conversion rates, only ask up to 3 pieces of information on the forms.

Myth: Customers have a false assumption regarding the cost of the product.

Truth: Everyone often believes that the lower your prices are, the more chance you have of selling products. However, this point is slightly off the mark.

A customer`s decision to buy or not to buy a product or service doesn’t solely depend on the cost.

Here are some other factors that customer considers along with the cost of the product while purchasing:

  1. Is the brand trustworthy?
  2. How responsive is the website?
  3. Ease of shopping
  4. Old customers feedback and testimonials

And some others also…..

So, don’t fall for the cost approach, focus on the quality, customer service, and other related factors also.

Myth: The most important KPI is Revenue

Truth: There is no doubt that for every e-commerce or traditional business revenue is the final aim.

But believing that it is the most important one is truly absurd.

There are other KPIs that show a much larger portion of your e-commerce business.

Having a closer look at metrics like click-through rate, conversion rate, and more will show you how well your total efforts that you are putting gets appreciated.

If you are not looking at all these insights in favor of revenue generation, than my friend you are missing out on a lot.

Myth: Content marketing is not one fit for all in case of e-commerce businesses

Truth: Many people say that content marketing is not for everyone

This is not true in any sense

Any type of e-commerce business can use content marketing to increase their growth.

Any business is capable of creating good content, and content marketing is a way of attracting your targeted audience with the use of storytelling.

Conclusion

To conclude, you should never trust any ecommerce marketing trends without proper analyzation of the situation

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