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Importance of Marketing Automation in Ecommerce Business

11/09/2021
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With increasing competition and growth of various marketing channels, digital marketing has grown more complex over the years. This complexity of digital marketing has mandated the use of automation.

Studies have shown that the firms automating their processes see an average increase of 14% in sales and a 12% reduction in marketing expenses. Ecommerce businesses mainly opt marketing automation to increase lead generation, besides this, there are other benefits as well.

Benefits of Marketing Automation:

Help to Grow Revenue Faster and Smarter:

Technology always helps us to save money and time. This is highlighted in the overall figures we saw from users already using automation stated above. There are more advantages especially for larger businesses that want to create a strong marketing strategy.

One of the most important elements found in marketing automation is the effective use of data.

The automated marketing system uses data in multiple ways which can easily be customized to fit the needs of individual businesses.

Effective Customer Engagement:

It is often said that the business of today should carter to the customer size of one. This means that marketing needs to be agile enough to match with every type of customer and should not be like one size fits all solution.

Effective data handling of automated marketing systems makes it easy to increase customer engagement through a high degree of personalization. Which helps ineffective messaging and content. Many marketers believe that personalization is the key to lead generation.

Lead Generation:

Almost every company that is engaged in marketing has the tools and know-how to increase lead generation, but less than half the leads are ready to be converted, and from that 80% won't translate into a sale. More effective lead generation can be done with the use of an automated marketing system.

The automation marketing solution includes many advanced tools that can help to qualify or convert leads.

Reports have shown that using marketing automation for lead generation has made not just more qualified leads but those which made larger purchases as well.

Helping in Omnichannel:

Marketing automation can also help businesses expand omnichannel. By using marketing automation in multiple channels an organization can expect as much as a 90% higher customer retention over single platforms or channels.

Advance marketing automation can many channels at the same time and in various formats. Example of such is social media campaigns and email marketing.

Conclusion:

Almost every eCommerce business has agreed that marketing automation is something that they would like to explore.

Platforms like Arenasoftwares can provide your eCommerce business with much-needed capabilities to increase sales 24*7.

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