B2B2C eCommerce
What is B2B2C ?
B2B2C can be termed as a combined forces approach by businesses having a common goal of interacting and reaching new markets and customers. This can be done by using blogs, portals or websites connecting to an e-commerce website.
In this method of B2B2C, the primary
supplier pays an amount to the affiliate networks for the leads or sales
generated through their channels. The result of this is customers get access to
relevant products, while the producer increases its customer base without any
conflicts with their distributors.
By developing their own e-commerce
stores through their own site
What Makes B2B2C eCommerce Work:-
Integration:
For some suppliers interacting with
Alibaba and Amazon is a necessity, this does not mean they must forego the
benefits of the B2B2C business model, it just means their own store must be
integrated with the other platforms. Manufacturers can ensure they receive
their fair share of their place in the market, by harnessing a range of
distribution channels.
One such channel is integrating with
apps through SAP technology, allowing customers to put out tenders to third
party suppliers or service providers. In order to gain access to the customer’s
information, the third party must confirm the sale, which will place a
real-time order to the manufacturer’s own store.
Challenges:
The B2B2C websites itself needs an
intuitive and inter-connected lay-out, with products and services appropriately
grouped. It should be a very personalized experience for the user, driven by
the data the manufacturer now possesses. This gives rise to a responsibility to
ensure that the system’s security is tried, tested and properly certified.
Accessing a broader market brings with it practical issues that the software
needs to be able to handle without impacting the user experience.
User Experience:
It matters little who the end user is
if they experience friction with an e-commerce platform they won’t convert into
a sale. The software must be user-friendly and more important than ever before,
mobile friendly. B2B2C websites must deliver speed, 24/7 accessibility, and
consistency across channels. Suggested similar product displays deliver relevant
content to the consumer and allows up-selling and cross-selling to boost sales
and aid the sales team.
We provide the following features:
Features List | B2B2C Marketplace |
---|---|
Account on boarding | |
Different prices for different customers | |
Flexible checkout process. | |
Account on boarding | |
Different prices for different customers | |
Flexible checkout process. | |
Customization & target marketing | |
Quick Search | |
Quick order | |
Mobile responsiveness. | |
Email marketing | |
Multilingual websites | |
Mail order (and) telephone order(moto) | |
Analytics & reporting | |
Multiple users in a single account | |
Content management | |
Multiple currency | |
SEO | |
Request a quote | |
Shipping | |
Free store upgrade | On demand |