Top 6 Benefits Of Having a B2B Ecommerce Website

Thanks to biggies like Amazon, customers especially b2b buyers like buying products from an online store rather than a physical store, the percentage of online shopping through b2b buyers has gone up to 70% according to a study conducted in 2018.

The shopping experience that Amazon is providing has increased expectations for powerful digital experience, which has caused panic in some of the manufacturers and distributors. And most of them are realizing that to survive, they will have to be in the increasing competition by providing a robust digital commerce offering.

It enables your customers, distributors, and dealers to see both their offline and online orders in one place, manage their orders, and available promotions all through an online experience.

Benefits of e-commerce website are:

Domination in various markets:

Having an effective b2b e-commerce website will help your organization to grow and scale easily to carter customer needs and market demand by opening new sales channels and reaching new markets.

More Customers:

B2b e-commerce website having public-facing catalog pages is a powerful way to reach new customers. As many buyers go online to find the best manufacturers, prices, and distributors you can optimize your pages and website in such a way that they land on your site when searching for products that you provide.

Increase in the sale:

B2b e-commerce platform B allows you to implement features like up-sell and cross-sell recommendation programs, encourage customers to purchase related items, offer relevant suggestions to customers on the site or items with more features and functionality.

Exceptional customer experience:

Amazon has set a standard of providing exceptional e-commerce experience and all customers want and expect Amazon-like shopping experience whether they are shopping for pleasure or business needs. B2B e commerce has to apply intuitive design, interactive functionality, and rich content on their website to stand in the competition.

Analytics:

B2b e-commerce software provides a platform for an organization to launch an analytics campaign. Through which organization can easily measure and analyze engagements, product mix, sales effectiveness, and inventory turns. Google Analytics offers e-commerce tracking that you can use for tracking your e-commerce website which will provide valuable insights

Customer service:

B2b e-commerce solution provides an opportunity for the organization to improve its customer service. Through integrating an enterprise resource planning system, an e-commerce site can show customer-specific services and products which will be based on customer login information.