Personalization in eCommerce.

Personalizing each user`s experience is one of the most essential aspects if you want to succeed in this business. Personalization in e-commerce can help you to attract customers as well as to keep them engaged with your business for longer-term.

Today will see why personalization of e commerce is important and steps that you can take to achieve it.

Importance of Personalization

According to an article, more than 80% of customers know that websites monitor their shopping behavior and use that information to provide a personalized experience to them.

Another study has found with personalization, customers are more likely to make an impulse purchase and less likely to return their purchases, and it also makes the customer do repeat purchases.

It is very important to have a privacy policy for your website. Which explains the visitors what kind of data you will be collecting from them, how you will use it, and that information will be kept safe.

If you are convinced of the importance of personalization, you may be thinking about how you can provide such experience to your customers. Here are some strategies that you can employ.

Improving Website Personalization:

Website personalization is one such way where you can make customers feel more welcome to your eCommerce website and increase the possibility of conversions.

One method that you can use is personalizing page overlays or ads that run on a specific page. For example, if a customer is looking for a page about cosmetics, that an overlay might pop up with a call to action to buy a beauty-enhancing guide or sign up for the cosmetics email list.

Another method is “Recommended For You” sections. In this method, you can show customers items that they might be interested in. With various website builders around it is easy to put these strategies to work.

Personalizing Emails

If you include the name of the customers in the subject line then customers are more likely to open that email. Beyond this many other strategies can be used to make email campaign more personalized, like:

Building customer personas, in which you group customers based on their actions or attributes.

Analyzing when your customers are most responsive and sending emails at that time.

Setting up emails that are automatically triggered base on behavior.

These methods can help you outperform other promotional emails from which customers are fed up.

Personalized Social Media campaign:

Mobile eCommerce is growing rapidly. With the mobile penetration and wider social media network, its very important to personalize every social media campaign to benefit from it. For this, a social media campaign uses re-targeting to keep customers hooked with the company. And some other methods that companies use are personalized videos, chatbots, and gifts.

Personalized Re-targeting:

You can use re-targeting which means whenever a customer interacts with your website and leaves, you can use personalized re-targeting to get them back to your website. For example, you can make re-targeted ads for the visitors who have abandoned their carts, the purpose of this ad is to get back the visitor on the website to complete the purchase. You can also re-target your existing customers and update them about the latest price and offers.

It takes hard work to draw customers to your eCommerce website, personalized re-targeting can be used to get more out of each visitor, especially if they left without making any purchase.

So, these are some of the strategies which can help you draw more conversions or sales on your eCommerce store if implemented correctly.